About
Meet Tree — Your Mentor Under the Tree.
Tree is an entrepreneur, business consultant, and event organizer with hands-on experience building businesses, developing partnerships, coordinating large-scale events, supporting vendors, and navigating sponsorship and grant opportunities.
Business owners need more than inspiration. They need practical knowledge, access, honest guidance, and accountability.
Under the Tree brings that philosophy into a small, supportive group — a place to slow down, get clear, and build with intention.
Our Mission
Empower entrepreneurs with practical knowledge, personalized guidance, resources, accountability, and connections to build sustainable businesses.
Our Values
- Growth
- Integrity
- Community
- Action
- Accountability
In the News
Tree's work building businesses, markets, and community has been featured by these outlets.
BuyBlack.org
June 24, 2026
Celebrate Black Culinary Excellence at Hampton Roads Food Festival
A feature highlighting Tree's work creating opportunities and visibility for Black-owned businesses through the Hampton Roads Black Food Festival.
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BlackNews.com
January 30, 2026
Tree Kelty, Founder of Black on Black Market
Coverage of Tree's entrepreneurship through Black on Black Market.
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WAVY-TV · Yahoo News
January 2024
Community Comes Together to Find a Donor Match for 7-Year-Old in Norfolk
Television news coverage featuring Tree discussing the community's response to a donor registration effort at the Vegan Health and Wellness Expo.
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Founding Cohort · 15 Spaces
Ready to take root?
Six weeks of live, practical mentorship in a small, supportive group.
Apply for the Founding Cohort